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Campaign ROI Calculator
The full-stack profit calculator. Ad spend, product costs, labor, software — every dollar accounted for.
Preset:
DTC E-commerce
SaaS / Subscription
Agency / Services
Lead Gen / Coaching
$ ₹
Revenue
What the campaign brought in
Total
$0
› Add LTV / repeat revenue (optional)
Product Costs
Direct cost to deliver each order
Total
$0
Marketing Costs
Total spend on customer acquisition
Total
$0
Operational Costs
Labor + overhead allocated to this campaign
Total
$0
True ROI
Net return on every dollar invested
—
0%
Net Profit
$0
Net Margin
0%
The ROAS Illusion
ⓘROAS only counts ad spend. True ROI counts everything — agency, software, labor, returns. The gap shows what most reports hide. Reported ROAS (ad spend only) 0.0x
True ROI (all-in) 0%
Per Customer Economics
Revenue per customer$0
True CAC (all-in)$0
Profit per customer$0
Payback period—
Where Every Dollar Went
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Disclaimer: The Campaign ROI Calculator provides projections based on your data. ConnectLabz is not legally liable for any financial losses or business outcomes. Please verify your own numbers before making financial decisions.
